Events and Webinars

Results-Oriented Innovation

This is the third part in a series where we'll be looking at the role design plays in creating digital experiences that have a positive impact on both business and customer. For many, creating something 'innovative' is the holy grail in terms of achieving success in business. If I create something new, it will give me an edge over my competitors. This is true, but only sometimes. There are many examples where new and ingenious ideas have failed to find an audience: the Sinclair C5 and the Segway are two famous instances of novel engineering solutions that, in the end, didn't do enough to appeal to potential buyers.

13 December 2022

Phil Heywood

Personalisation – the super-power of digital experience

Personalisation has become a buzzword in the digital world, and for good reason. It has the power to transform the way businesses engage with their customers, resulting in a more meaningful, relevant and satisfying experience. With the tools readily available to digital marketers today, we can harness data, connected systems and even AI, meaning that personalisation has the potential to go beyond recognising a customer’s name or presenting relevant products and content based on their previous browsing.

16 February 2023